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    The 5 Most Popular LenderHub Blog Posts from 2015

    top-5-lenderhub-2015.jpgIt's hard to believe that 2015 is coming to a close, and that in a few days, we will be kicking off a new year. It's been a great year for us here on the LenderHub, and we hope that you have enjoyed reading our content as much as we have enjoyed writing and sharing it with you. In case you missed any of our posts, here is a recap of our five most popular posts from 2015. Enjoy!

    1. 7 Mistakes You're Making with Your Customer Surveys 

    When it comes to creating customer surveys, there are some questions you should avoid to increase your customer response rates. Learn the top seven mistakes that we've deemed most cringe-worthy when it comes to survey questions.

    2. What Your Financial Institution Can Learn from Cheers

    Do you remember the late 80s sitcom, Cheers? It's hard to believe that a cheeky comedy about a Boston pub and its regulars could teach us anything about business, but we found that if you look closely, Cheers can, in fact, teach financial institutions and businesses, alike, a few things about running a successful and welcoming organization. 

    3. How to Build a Simple, but Telling Competitive Analysis

    David Karl, one of our top salesmen, has an interesting perspective on developing a strategic direction, based on his former life as an independent consultant. In this popular post, Dave dives into the importance of building a competitive analysis and five simple steps you can take to get started. 

    4. Email Marketing Do's and Don'ts

    Many lenders and businesses use email as a marketing tool due to how cost effective it is, and the type of results it can drive. However, there are several rules—some that are required by law and others that are simply best practices—that you should be aware of, in the event you decide to use email as a marketing channel. Find out what they are in this popular blog post. 

    5. What Decade is Your Sales Style?

    Do you or have you worked in sales? When it comes to your style, would you consider yourself a traditionalist or more contemporary? In this blog post, you can take our fun and interactive quiz and determine what decade most aligns with your sales style.

    Whether you're a regular subscriber, or simply stumbled upon our blog while perusing online, we sincerely thank you for taking the time to read from our little corner of the web. We want to make sure we are delivering information that is interesting and relevant.

    If you have a topic you'd like to learn more about, a question you'd like answered—or if you have a knack for writing and would like to be a guest blogger—please let us know! We would love to hear your ideas and get insight into what matters to you.

    In fact, our team loves it so much, we do the happy dance every time a subscriber submits a topic!

    Want to see us do the happy dance? Click here to submit a topic now!

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    Victoria Penn

    Victoria Penn is the AVP of Marketing for SWBC. She manages a team of marketers that develop traditional and digital marketing strategies. She also leads the Content Marketing Strategy for SWBC.

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