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LenderHub

SWBC's LenderHub blog is a one-stop resource for lenders.

 

Recent Posts

4 Rules for Creating Compelling Consumer Experiences

In November 2017, I had the pleasure of attending the Digital Marketing for Financial Services Summit in Brooklyn, New York. This conferences is one of the world's leading digital marketing events for financial services, covering the latest and greatest digital marketing strategies specific to financial institutions. I walked away with a number of thoughts and insights, and an extensive list of ideas. One of the topics that I thought would be worth sharing with you is this idea of how financial institutions can make incremental changes to create more compelling consumer experiences. The more that we learn about consumers, their purchasing behavior, and changing technology trends, the more we learn just how fickle consumers can be! But, for better or worse, in order to connect with your customers and remain competitive, financial institutions will have to develop a culture that is dedicated to understanding and adopting technology trends that create compelling consumer experiences. Here are four things your institution can do to build trust and enhance your relationships with your customers.

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The Top 5 Most Popular LenderHub Posts: 2016 Edition

We can say a lot about 2016—some of it good, some not so great. In 2016, pop icon, Prince passed away, Leonardo DiCaprio finally won an Academy Award for Best Actor in a motion picture, Michael Strahan left Live with Michael and Kelly to join Good Morning America, boxing legend, Muhammad Ali, passed away, Britain voted to leave the European Union (a.k.a Brexit), Pokemon Go was "a thing," the Chicago Cubs won the World Series for the first time in 108 years, and Donald Trump was elected President of the United States, among many other great and terrible things.

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The 5 Most Popular LenderHub Blog Posts from 2015

It's hard to believe that 2015 is coming to a close, and that in a few days, we will be kicking off a new year. It's been a great year for us here on the LenderHub, and we hope that you have enjoyed reading our content as much as we have enjoyed writing and sharing it with you. In case you missed any of our posts, here is a recap of our five most popular posts from 2015. Enjoy!

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How to Become an Email Marketing Boss

Email. Can't live with it; can't live without it. As a consumer, how many times have you scrolled through your inbox and wondered, "why on Earth do I get so much junk mail?!" It's okay to admit it. I'm a marketer, and I still feel that way about 92.6% of the time. On the flip side, that "junk mail" lets me know about the upcoming can't-miss concert, the Groupon deal I can't pass up, and when my car is due for its next oil change. So, like I said, can't live with it, can't live without it!

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Subprime Auto Lending: Risky Business or Road to Redemption?

"Subprime" seems to be a dirty word in the lending world—both in the media and in the minds and hearts of many Americans who weathered the storm of the 2007–2008 Great Recession. It's completely understandable when you consider the wreckage that American businesses and consumers were ultimately left with.

In a perfect storm scenario of the housing bubble bust, loss of wealth, and cutbacks on consumer spending and business investment, the U.S. lost 8.4 million jobs in 2008 and 2009, according to the Economic Policy Institute, and approximately $16.4 trillion in wealth.

Recently, there has been an increase in the subprime auto lending business, and there are mixed emotions about whether this is a good thing or a disaster in the making.

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Email Marketing Do's and Don'ts

Email marketing is a great and cost-effective way to reach your target audience—both prospects and current customers for cross selling opportunities. When done correctly, it can yield astounding results. No, really—66% of consumers have reported that they've made a purchase as a result of an email they received. 

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What Your Financial Institution Can Learn from Cheers

I vaguely remember hearing the theme song from the 1980s sitcom, "Cheers," as a kid when I would visit my grandparents' house during the summer. It was always on right before the 10 p.m. news, and even to this day, when I hear the opening score, I see my grandmother's orange and brown paisley couch and smell the scent of homemade tortillas (a constant and wonderful staple in my grandmother's kitchen!).

Now, thanks to Netflix, I get to enjoy "Cheers" as an adult, and I can finally understand and appreciate the humor. As an added bonus, my one-year-old LOVES the theme song and goes full throttle into her signature dance as soon as she hears it!

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The 3 “E’s”: How Financial Institutions Can Attract and Retain Gen Y

They’ve been called entitled, demanding, fickle, and impatient by some; and tech-savvy, achievement-oriented, entrepreneurial, and ambitious by others. Whatever side of the judgment track you fall on—your financial institution needs Gen Y to become customers.

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