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Find Out How Texans Credit Union Created Non-Interest Income Growth of 17.89%

Posted by Joan Cleveland   |  December 28, 2017 at 2:04 PM

It’s not uncommon for a company to find itself running on a different track than the one on which it started. When that happens, it may not be so easy to change course. Texans Credit Union found themselves in this exact situation and with the help of SWBC, they managed to refocus and find success.

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Gain a New Perspective on Credit Life Insurance

Posted by Joan Cleveland   |  September 18, 2017 at 10:41 AM

In the financial services industry, it is widely known that credit life insurance pays off the outstanding loan balance to which it is attached. But have you ever really realized how credit insurance is a key component in serving American households who may have no life insurance at all—that is, up until the point where you, the lender, offer it. According to LIMRA’s 2016 Life Insurance Ownership Study, 37 million households don’t own any life insurance coverage whatsoever. In addition, more than 10% of all U.S. Households said they would have trouble covering everyday living expenses after several months if the primary wage earner died. I think it would be safe to assume that the primary wage earner was definitely the borrower or co-borrower on their existing loans.

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Gen Y: The New Generation of Life Insurance Consumers

Posted by Joan Cleveland   |  October 1, 2015 at 3:24 PM

Did you know that Millennials are expected to inherit more than $17.8 trillion? Gen Y is a substantial group, and these future business leaders are quickly leaving their mark on the world. With all that Gen Y is experiencing, it makes sense that they are the future life insurance consumers. But does Gen Y know the role that insurance could play in their life? Even today.

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What Do Tanning Lotion, Water Floats, and Auto Insurance Have in Common?

Posted by Luis Guerrero   |  July 2, 2015 at 2:43 PM

Imagine that it is a bright sunny day—perfect for laying out at the pool. You're ready to go, when you suddenly realize that you don't have any tanning lotion. So you hop in your car, drive down the street to the closest grocery store, and pick up the lotion that you desperately needed.

Conveniently, the lotion is located in an aisle full of fun activities that can be used at the pool. So, you decide to pick up a couple of floats, a ball, and you might as well add in some new shades, too. You're so excited with the treasures that you have found that you can hardly wait until your feet meet that baby blue water.

Now, imagine if you had gone to the store and the tanning lotion was in its normal spot, next to all of the other lotions.

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Maximize Your Auto Lending Strategy By Cross Selling

Posted by Ronni Martinez   |  March 26, 2015 at 4:07 PM

Does your institution take advantage of tax season to increase auto loan promotions? If not, perhaps that is something you should consider, and for good reason. As of March 6, according to the IRS, the average tax refund is $3,034, a 3% increase from the same time last year. In addition, car sales tend to rise during tax season. According to Edmunds, car sales peaked around May for most manufacturers. If your customers are planning to get behind the wheel of a new vehicle this year and have an influx of extra cash, they will likely turn to you to meet their auto lending needs.

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It’s Never Too Late to Make Resolutions

Posted by David Karl   |  February 6, 2015 at 12:21 PM

A little over a month has passed since we rang in the new year and set personal goals to make 2015 the best year yet. So, how are your resolutions going? Good? Bad? Did you even make any? While it’s true that the new year invites new beginnings (and new resolutions), the reality is, you can make a resolution any time of the year. And, they don’t have to be run-of-the-mill resolutions like getting in shape, saving more money, etc., which—let’s face it—are all-too-easy to not accomplish.

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Life Insurance: 5 Reasons It Should Be One of Your Core Products

Posted by Joan Cleveland   |  August 27, 2014 at 12:46 PM

Not all insurance products on the market are applicable to everyone, nor available to everyone for that matter. For example, some of your customers may never purchase a home so homeowners’ insurance is not applicable (but renters’ insurance is!), or if they live in an area with great mass public transportation, they most likely will not need a car loan and corresponding auto insurance.  However, life insurance is coverage that everyone should have in place.

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How to Market Property and Casualty Insurance Like a Pro

Posted by Kristina Herrin   |  July 22, 2014 at 12:00 AM

Many financial institutions are getting into the property and casualty insurance game by adding an in-house insurance agency to their list of offerings. And, it makes sense—you originate auto, home, and other loans, so why not insure the collateral in which you have an invested interest? 

The problem: many organizations today are trying to cope with a lack of partnership between marketing and IT. This unity is vital to your marketing efforts and can determine whether your institution is successful or not, especially when it comes to secondary products.

Why is IT important for selling insurance, you ask? The answer is simple.

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Three Tips for Effectively Cross-Selling Insurance

Posted by Frank Castellano   |  June 24, 2014 at 6:00 PM

When it comes to selling, there are some hard and fast rules that the most successful salespeople follow—smile, give a firm handshake, listen to the needs of your prospect, don't be pushy, etc. However, â€‹when it comes to selling property and casualty insurance, your financial institution has a unique opportunity to cross-sell to your existing clients. Those customers have already placed their​ trust in your institution, so they are an obvious market for complimentary insurance products.

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About the LenderHub Blog

SWBC's LenderHub blog is a one-stop resource for lenders. Come here to learn tips and best practices for risk management, income generation, marketing, operational improvement, and customer retention, as well as to learn about industry trends and SWBC news.