The financial services industry is continuously evolving, and it is essential to optimize collections strategies to maintain liquidity and minimize risk. One of the most critical choices for credit un...
Marketing & Sales
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1 min read
We are all very familiar with the stereotypical salesperson: Aggressive, money-hungry, over-the-top personality who will tell you anything to get you out the door with the product he or she is peddling. But in the past few decades, as society has caught on to the cunning tactics of salespeople, sales culture has experienced a shift in paradigm toward a more trusting, educational variety of sales.
In the credit union space, this is even more so the case as the credit union movement is based largely upon transparency and member relationships. Lending products that truly benefit the member and a sales staff that understand those products become essential in the growth of an institution. This means that the primary approach of a credit union salesperson is to understand the member’s needs and then relate the benefits of certain point of sale products. Of course, a little swagger in the process never hurt anyone!
Check out the quiz below to see what decade your sales style channels!
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