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BusinessHub

SWBC's BusinessHub blog is a one-stop resource for business owners and company decision makers.

 

Recent Posts

7 Customer Survey Mistakes You're Making


In my last post, I gave you five ways to increase your survey results. Today, we'll dive into a few survey question mistakes you should avoid.

Well written questions are critical for a survey's success in providing you with accurate information and for its completion rate. While you may know what you want to ask in your survey, the way you ask the questions can shape your respondents' perspective on something and even cause them to unintentionally provide inaccurate answers. Good survey questions should allow thoughtful answers without leading the respondent to one answer or the other, and should not leave them feeling angry or confused. Writing an effective survey can be challenging, but if you avoid these common survey writing mistakes, you will have a great survey in no time.

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A 5-Step Plan for Increasing Customer Survey Response Rates

You probably already use surveys to track your company's performance or to analyze your market, but are you really getting the most out of them? Today, most surveys are overlooked by consumers, with low completion rates preventing companies from getting the information they need. There are ways to change this, however, and create effective surveys benefit both you and your customers.

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