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    5 Most Popular LenderHub Blog Posts You May Have Missed

    This year has been a transitional year for most financial institutions. After pivoting to remote workforces and implementing digital solutions due the pandemic in 2020, financial institutions have reopened their doors, welcoming employees and members to business as usual—well, kind of.

    In all of the busyness of the year, you may have missed some of the blog content that we’ve been putting out this year! Here is a list of the top five most popular blog posts from 2020, to date, published on LenderHub. I hope you enjoy them as much as our other readers have, and if haven’t already, subscribe to our blog by going here, and we’ll deliver fresh content to your inbox each week!

    1. What Billie Eilish Can Teach Lenders About Capturing the Gen Z Market

    What the heck does Billie Eilish have to do with your financial institution? In this blog post, we explore how the pop superstar could hold the key to helping you capture your share of the growing Gen Z market.

    2. How to Make Your Auto Loans Stand Out from the Competition

    Why do consumers choose to do business with your financial institution? It’s no secret that consumers today have more choices and less time than ever before, and they’re bombarded with marketing messages that are all the same—i.e., low rates and great terms. Regional Assistant Vice President of Sales, Steve Castner, shares five tips to help financial institutions learn how to stand out from the auto loan competition in this blog post.

    3. Auto Lending Industry: The Top 5 Things Happening Now

    In this blog post, Michael Dippo, SWBC’s resident CPI expert, takes a look at the top five things that happened in 2020 in the auto lending industry, and provides tips to help your financial institution thrive in 2021.

    4. The Hoodoo Man Strikes Again

    John Tuohy, CEO of SWBC Investment Services, provides a weekly investment market commentary, as well as a bi-weekly capital markets update. If you’re looking for an interesting and timely take on the investment market, check out this blog post, and subscribe to have market commentary delivered to you inbox each week!

    5. Emerging Fraud Trends for 2021 and Beyond

    Fraud and financial scams are nothing new, but the shift in consumer behavior and business operations in 2020 due to the pandemic created a breeding ground for fraudsters. In this blog post, James Patrick, VP of Product Management for SWBC Payments, explores a few fraud trends that your financial institution should be aware of, and discusses approaches you can employ to combat the risks.

    Stay informed with our one-stop resource for financial news, market analysis, and expert commentary on trending topics in the financial institution industry. Subscribe to LenderHub and we’ll deliver free, educational content and resources directly to your inbox.

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    Victoria Penn

    Victoria Penn is the AVP of Marketing for SWBC. She manages a team of marketers that develop traditional and digital marketing strategies. She also leads the Content Marketing Strategy for SWBC.

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