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Kristina Herrin

Kristina Herrin is the Digital Media Manager for SWBC, focused the development, execution, and ongoing management of online marketing campaigns for each division and for SWBC as a whole. Kristina's responsibilities include Web development, social media, online content creation and management, SEO, digital advertising/PPC, email marketing, CRM administration, conversion tracking, lead nurturing, and managing SWBC's online brand.

Recent Posts

Marketing & Sales

Before You Freak About Google’s Mobile Update, Read This

Marketing & Sales Customer Service & Loyalty

How Your Financial Institution can Attract and Retain Gen Y: Vol. 2

Marketing & Sales Customer Service & Loyalty

How Your Financial Institution Can Attract and Retain Gen Y: Vol 1

Marketing & Sales Customer Service & Loyalty

The 5-Part Online Video Marketing Guide for Financial Institutions

Insurance Marketing & Sales

How to Market Property and Casualty Insurance Like a Pro

Customer Service & Loyalty

3 Ways You Can Improve Your Customer Service in 2014

Marketing & Sales Customer Service & Loyalty

Gen Y: Why They're Every Institution's 'White Whale' (and What You Can Do to Conquer Them)

Marketing & Sales

Improve Your Financial Institution's SEO in 1 Simple Step

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