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SWBC's LenderHub blog is a one-stop resource for lenders.


Recent Posts

Here is Why Your Team/Division/Company is Failing

We've all experienced failure at some point. Not landing that big account; not getting that promotion you wanted; working on a presentation or campaign for months and then realizing it's completely off base. It's totally disappointing, right? But, these bumps in the road are totally survivable. You learn from your mistakes, brush your shoulders off, and get back on the horse. Over time, after the sting of defeat has dissipated, you look back and no longer see these things as failures and begin referring to them as “learning experiences” that helped you grow personally and professionally.

This happy ending is sweet, but it’s not the type of failure this blog post is about.

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Before You Freak About Google’s Mobile Update, Read This

If you keep up with current events, you may have heard the buzz about Google’s new mobile-friendly update. It essentially makes mobile optimization a bigger factor in determining how highly you will be ranked in Google's search results. And, if you haven’t read beyond the apocalyptic-sounding headlines, you may be thinking, “oh %^&*! We need to make our site mobile NOW before our site falls off the face of the Earth (as far a Google is concerned)!” Am I right??

Well, before you start banging on IT’s or Marketing’s door to demand a mobile site ASAP, get the facts to put your mind at ease. 

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How Your Financial Institution can Attract and Retain Gen Y: Vol. 2

In my last post, we took a look at three financial products (prepaid cards, check cashing services, and payday loans) that are popular with Gen Y. We discussed why millennials prefer to use them and offered some ideas on how to attract and retain Gen Y with these products.

In this post, I'm going to delve deeper and explore the importance of convenience.

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How Your Financial Institution Can Attract and Retain Gen Y: Vol 1

In my post titled Gen Y: Why They're Every Institution's 'White Whale' (and What You Can Do to Conquer Them), I explored how financial institutions are facing, perhaps, their biggest challenge yet: attracting and retaining millenials—like me. It seems this is largely a result of underestimating the valuable banking opportunities Gen Y presents, plus the fact that institutions are overlooking all the data that shows Gen Y's approach to personal finances is vastly different than any other generation.

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How to Market Property and Casualty Insurance Like a Pro

Many financial institutions are getting into the property and casualty insurance game by adding an in-house insurance agency to their list of offerings. And, it makes sense—you originate auto, home, and other loans, so why not insure the collateral in which you have an invested interest? 

The problem: many organizations today are trying to cope with a lack of partnership between marketing and IT. This unity is vital to your marketing efforts and can determine whether your institution is successful or not, especially when it comes to secondary products.

Why is IT important for selling insurance, you ask? The answer is simple.

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3 Ways You Can Improve Your Customer Service in 2014

As we all know, providing exceptional customer service is key to running a successful company, but is your financial institution doing everything it can to ensure your valued customers are getting the type of service they want and need?

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Gen Y: Why They're Every Institution's 'White Whale' (and What You Can Do to Conquer Them)

It seems like Gen Y is to financial institutions what Moby Dick was to Captain Ahab—an elusive creature that remains just out of grasp. If you're like many institutions, you've given up on the hunt for Gen Y's business and have opted to sit on the sidelines and wait for Millenials to come to you whenever they are ready (a.k.a. have made enough money or have increased their credit score so they are "worth your time"). But, this strategy, or lack thereof, could potentially lead to your demisesooner rather than later.

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Improve Your Financial Institution's SEO in 1 Simple Step

Improving Search Engine Optimization (SEO) is something that many financial institution marketing departments have placed on their 2014 to-do list. And if yours is one of them, it's obvious your organization understands how important SEO is for effective internet marketing. 

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