As Senior Vice President of Product for SWBC, Jeff Mortenson leads the vision, strategy, and execution for the Financial Institution Group’s Collections and Contact Center Solutions. A veteran of the consumer credit and collections industry with over 25 years of experience, Jeff is a recognized leader in digital transformation. He spearheaded the development of Preferred Collect®, a collaborative solution with FICO® that was named a finalist for the 2025 FICO® World Decision Awards. Jeff’s expertise lies in developing sophisticated, true omnichannel strategies that modernize debt management by integrating intelligent automation with expert human interaction. This multifaceted approach is underpinned by his expert-level understanding of consumer credit risk management. He is highly effective in identifying, measuring, monitoring, and controlling risk for consumer loan portfolios, ensuring that financial institutions navigate complex environments with precision. In addition to his product leadership, Jeff consults with clients to leverage these sophisticated risk frameworks, helping them optimize their collection strategies and mitigate losses while prioritizing a respectful borrower experience.