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Crystal Bullard

As Manager of Business Development for SWBC’s Financial Institutions division, Crystal Bullard works with lenders to increase their interest and non-interest income through programs such as AutoPilot Lending and Specialty Products. Before joining SWBC in 2015, Crystal served as Consumer Lending Retention Program Manager at Golden 1 Credit Union in Sacramento, CA, where she developed strategies to increase wallet share and retention for direct and indirect loan members. She also oversaw customer engagement, marketing, and product development for Golden Pacific Bank in Sacramento, as Vice President of Marketing and Product Management.

Recent Posts

Lending

Take Your Direct Lending Game to the Next Level

Lending Marketing & Sales Customer Service & Loyalty

Engage Indirect Borrowers in 4 Simple Steps

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