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[Video] Why are Loan Officers Afraid to Offer Products?
There's a big difference between offering borrowers products and services that they need and "pushing" products, yet, for many loan officers and financial institution staff, the two ideas are often seen as one in the same. There are many reasons why loan officers fear the idea of a sales culture, and there are also a few key ways that financial institutions can overcome this challenge to ensure borrowers are being offered the right products and services to meet their unique needs.
Check out the video below where I cover the three primary reasons why loan officers struggle with selling products and two simple ways to overcome those struggles.
Loraine Catlett
Loraine's journey with SWBC began in December 2009, joining as an accomplished professional in the field of training and development, having amassed over two decades of invaluable experience in her field. During her tenure, Loraine has demonstrated exceptional leadership as she led the performance solutions team for an impressive eight years. Her dedication to driving excellence in training and development has been a cornerstone of her career at SWBC. In 2023, Loraine embarked on a new challenge as she transitioned to the role of AVP Product Management in Auto Lending Products. In this capacity, she took on the responsibility for the Major Mechanical Protection product, showcasing her versatility and adaptability in the dynamic financial services industry. Loraine is a proud graduate of The University of Texas at El Paso, holding a bachelor's degree in business administration with a focus on management.
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