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LenderHub

SWBC's LenderHub blog is a one-stop resource for lenders.

 

[Video] Why are Loan Officers Afraid to Offer Products?


There's a big difference between offering borrowers products and services that they need and "pushing" products, yet, for many loan officers and financial institution staff, the two ideas are often seen as one in the same. There are many reasons why loan officers fear the idea of a sales culture, and there are also a few key ways that financial institutions can overcome this challenge to ensure borrowers are being offered the right products and services to meet their unique needs. 

Check out the video below where I cover the three primary reasons why loan officers struggle with selling products and two simple ways to overcome those struggles.

 

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