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    Lending Marketing & Sales | 1 min read

    [Video] Why are Loan Officers Afraid to Offer Products?

    There's a big difference between offering borrowers products and services that they need and "pushing" products, yet, for many loan officers and financial institution staff, the two ideas are often seen as one in the same. There are many reasons why loan officers fear the idea of a sales culture, and there are also a few key ways that financial institutions can overcome this challenge to ensure borrowers are being offered the right products and services to meet their unique needs. 

    Check out the video below where I cover the three primary reasons why loan officers struggle with selling products and two simple ways to overcome those struggles.

     

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    Lending Marketing & Sales

    Loraine Catlett

    Loraine Catlett joined SWBC in December 2009, bringing more than 20 years of training and development experience working for organizations such as Affiliated Computer Services, GE, WMC Mortgage, and Washington Mutual. As the AVP of Performance and Training for SWBC’s Financial Institution Group, Loraine leads a team of performance and training consultants who work with financial institutions across the United States. Loraine holds a bachelor of business administration degree in management from The University of Texas at El Paso. She is also a certified Corporate Trainer, a member of the American Society for Training and Development, and licensed in Life, Accident, Health, and HMO insurance.

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