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Lending Marketing & Sales | . Less a minute

[Video] Differentiating Your Auto Loan Offer

For years, credit unions have marketed their auto loans by promoting their industry-leading low interest rates, low payments as a result of those low interest rates, and great service. While those offers are certainly worth mentioning, unfortunately, they are no longer differentiators in the current auto lending environment that has been in a low-rate holding pattern for some time. In order for lenders to distinguish their auto loan program from the competition, they must learn to offer borrowers a better value.   

Check out the video below for some actionable ways to prove to borrowers that you're not just offering them an auto loan, but you also have their back by providing value-added products and services that can help to protect their auto loan investment.


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Lending Marketing & Sales

Mike Moore

Michael Moore joined SWBC in 2013 as a Vice President of Business Development and was promoted to Senior Vice President of Sales in 2016. Mike has 20 years of experience in consumer lending and the financial institutions marketplace. Mike is responsible for overseeing a team of Account Vice Presidents and Account Managers, who serve our client partners throughout the Western United States, Alaska, and Hawaii. He holds a Bachelor of Science Degree in Economics from Santa Clara University and an MBA from Pepperdine University.

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