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[Video] Differentiating Your Auto Loan Offer


For years, credit unions have marketed their auto loans by promoting their industry-leading low interest rates, low payments as a result of those low interest rates, and great service. While those offers are certainly worth mentioning, unfortunately, they are no longer differentiators in the current auto lending environment that has been in a low-rate holding pattern for some time. In order for lenders to distinguish their auto loan program from the competition, they must learn to offer borrowers a better value.   

Check out the video below for some actionable ways to prove to borrowers that you're not just offering them an auto loan, but you also have their back by providing value-added products and services that can help to protect their auto loan investment.

 

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