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SWBC's LenderHub blog is a one-stop resource for lenders.


Recent Posts

The Sales Presentation Begins at  'Hello'

In this hi-tech, digital age, we tend to lose the "art" of conversation with our customers. Customers are the lifeblood of a business, so building a strong rapport with them is imperative to the success of almost any organization. Learning about your customers and developing a strong relationship can take time and dedication, so deploying the right communications strategies is critical. Here are four steps for establishing better communication and, in turn, lasting relationships with your customers.

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15 Quick Tips to Take Your Sales Staff to the Next Level

Between budget constraints and employees performing multiple functions, it can be difficult for financial institution staff to feel confident and prepared when speaking to members and explaining financial products. Here are some proven tips to help your institution's employees feel more self-assured, speak more knowledgeably, and recognize the right products for each member.

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The 6 "BEs" of Becoming a Confident Salesperson

Sales is not always the easiest job in the world—particularly if your organization has not always had the strongest sales culture. I’m sure if you did a Google search for books or resources on ways to improve sales skills, you would get no less than a million results. Trust me, I checked. The exact number is 178 million! And, while there may be valuable information included in many of those 178 million pieces of content, one thing to keep in mind is that in order to be successful in sales, you have to possess something that comes from within—confidence.

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Now You're Speaking My Language!

When coaching our financial institution clients on how to sell SWBC’s products (like GAP, MMP, credit life insurance, etc.), our training team encourages participants to provide ongoing feedback. We want to know if the tactics and messaging we taught them worked in a real-life sales situation—and, more importantly, we want to know if they didn’t work.

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