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    Protect Your Asset Accumulation with Life Insurance

    Many Americans work the majority of their life toward securing a high value of asset accumulation. They often set specific goals for specific pools of money to fund different initiatives, with the intention to use it for their future, their children's future, or to leave behind a legacy.  

    For some, creating a diversified portfolio that consists of a 401(k), stocks, mutual funds, etc. can create the means for a healthy retirement of travel and leisure. For others, their investment strategies may be to fund their childrens' college tuitions Either way, when you set out to invest money for future endeavors, you usually have a pretty good idea of what you are saving for in the future.

    Enter life. 

    Despite the plans you have made, life happens. And, unfortunately, so does death. Too often, when life insurance isn't present and an untimely death occurs, the surviving family is left to make ends meet. Sometimes that includes having to, unfortunately, liquidate assets and accounts to pay for funeral services, debts, etc.; the monies that had once been intended for other means—retirement, college, a legacy—are cashed out.

    Many surviving spouses often justify the need to tap into these assets because they don't think that they will need as much money to live life since their spouse has just passed. The reality of the situation is that they probably need more money than they realize. The not-so-pretty truth is that after bills, debts, mortgage notes, etc., there may be little money left to make for a comfortable continuation of your present-day lifestyle.

    Life insurance is made to help offset those often hefty costs that seem to rear their heads at the most inopportune time. Let a life insurance policy do what it was intended to do. Let it be the umbrella of protection to retain the assets that your loved one worked so hard to earn. With a life insurance policy in place, it allows the surviving spouse to use the life insurance funds to resolve bills, debts, mortgage notes, etc. and still leave those accumulated assets in place so that you can strive to live your life the way your spouse intended—traveling, mortgage-, and debt-free.

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    Joan Cleveland

    Joan Cleveland, CLU, ChFC, REBC leads SWBC Life Insurance Company as President and CEO. With more than 30 years of experience in the life insurance industry. She holds her Agent licenses for Life, Accident, Health Insurance, and has multiple FINRA securities Licenses. Joan is a frequent industry speaker and media spokesperson. She is a member of the Board of Directors of the American Bankers Insurance Association, and co-chair for their Government Relations Committee. In addition she is chair of LIMRA’s Strategic Marketing Issues Committee.

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