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    | 5 min read

    Life Insurance: Cheaper Than a Night Out (& More Important)

    In your 20s to 40s, life is all about new experiences—whether pursuing your career, starting a family, taking that bucket-list vacation, or simply enjoying the freedom of youth. With all the excitement, planning for the future might not seem like a top priority — and considering what will happen after you pass, it likely ranks even lower. However, obtaining life insurance during these years can be one of the smartest financial decisions you make, and surprisingly, it might even cost less than your next night out. 

    What is Life Insurance?

    Before purchasing life insurance, it is important to understand what, exactly, it is. Life insurance is a product intended to provide financial support to your loved ones when you die. Life insurance policies are a contract with the insurance company that states that, in exchange for premiums, the insurance company will make a lump sum payment to your designated beneficiaries upon your death. Your beneficiaries can then decide what to do with the proceeds. These lump sums represent the death benefit.

    Why Life Insurance Matters in Your 20s-40s 

    While life insurance is often deemed an obvious choice for individuals in their older years, it can also be an amazing product for younger individuals. A few reasons to purchase life insurance when you are younger include:

    Locking in Lower Rates 

    One of the main advantages of buying life insurance at a young age is the opportunity to secure lower rates. Life insurance premiums depend on various factors, such as age and health. Typically, the younger and healthier you are, the more affordable your premiums will be. By purchasing life insurance in your 20s or 30s, you can benefit from cost-effective rates for many years to come. 

    Protecting Your Loved Ones Future 

    We know that considering life insurance can be a complex topic, but it is a crucial part of ensuring the financial protection of your loved ones. In the event that something happens to you, the death benefit from your policy can help ease a spouse, children, or other dependents’ financial burden by covering critical expenses like a mortgage, education costs, or maintaining their current standard of living. When your income plays a significant role in your loved ones’ living standards, life insurance can help prevent financial issues and challenges that may arise.

    Covering Final Expenses 

    Even if you are single with no dependents, it is important to consider life insurance to help cover final expenses like your funeral, which, according to the National Funeral Directors Association, costs an average of $7,848 in America. By taking out a policy now, you can provide peace of mind for your family, ensuring that these expenses won't weigh on them during an already difficult and painful time. 

    Tax-Free Payouts

    Thanks to the federal income tax-free benefit, the payout you sign up for is the payout your beneficiaries will receive. For instance, if you sign up for a $500,000 payout, your beneficiaries usually receive the full $500,000. This allows the cash value of your policy to grow without the burden of taxes, allowing it to benefit your loved ones to the fullest.

    The Cost of Life Insurance vs. A Night Out

    Let’s break down the numbers. Imagine you’re in your late 20s or early 30s, living in a city where going out for a nice dinner, a few drinks, and some entertainment can easily set you back $100 or more in one evening. Now, consider this: according to MarketWatch, the current (2024) average monthly cost of life insurance in America is $22 for a 30-year-old. That amounts to equal or less than:

    • date night at the movies
    • brunch out with the girls
    • concert tickets
    • a trip to watch your favorite sports team

    Life insurance offers priceless peace of mind for others after your passing — for less than what you likely spend in a weekend. For someone in their 40s, life insurance premiums may be slightly higher, but they are still incredibly affordable — especially if you’re in good health. For example, a similar policy might cost $40-$50 a month, a price that is still cheaper than what most people spend on a night out.

    How Do I Find the Best Fit? 

    When considering your coverage needs, you must take into account your income, debts, and whether you have dependents. It's important to note that not all life insurance policies are the same, so you should take the time to compare different types and what offer fits you and your needs best. When obtaining a quote, consider looking for providers that offer free quotes online to assess costs conveniently. These tend to take 25-30 minutes out of your day.   

    If you're uncertain about where to start, it may be beneficial to seek advice from a professional, such as a financial advisor or insurance agent, who can guide you through the process.  

    Life Insurance: For When Life Happens

    It’s easy to focus on the here and now, especially when life is busy and full of opportunities for fun and adventure. However, prioritizing life insurance today means ensuring your peace of mind for tomorrow. Spending a fraction of what you would on a night out can secure a policy that protects your loved ones and helps preserve their financial future.  

    Life insurance is one of those things that many people think they can put off until later. The truth is, the earlier you get started, the better. So, next time you plan a night out, consider this: buying in life insurance could be the best—and most cost-effective—decision you make this week. 

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    Joan Cleveland, CLU, ChFC, REBC

    Joan Cleveland, CLU, ChFC, REBC leads SWBC Life Insurance Company as President and CEO. With more than 30 years of experience in the life insurance industry. She holds her Agent licenses for Life, Accident, Health Insurance, and has multiple FINRA securities Licenses. Joan is a frequent industry speaker and media spokesperson. She is a member of the Board of Directors of the Consumer Credit Insurance Association, the Texas Association of Life and Health Insurers, as well as the Life Insurers Council. In addition, she is chair of LIMRA’s Strategic Marketing Issues Committee.

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